J Roddy did not want a typical narrative approach to storytelling in his new video. We created a relentless linear journey through strange, then familiar, then outrageous scenarios. It’s hip on the surface, but the subtle, open-ended symbols play off one another to coalesce in surprising ways.

We find J Roddy in his element, cruising the neighborhood in his pickup and the vibrations in his mind. He gives every one of his friends a ride, sometimes at the same time. It’s a potent and infectious message couched in a sunny afternoon drive. Hand drawn type drives the swaggering vocals home in this lyric video.